Research Guides: Marketing: General Business Sources

The Wall Street Journal

Wall Street Journal Site License (wsj.com)
Use this link and follow the onscreen instructions to create a Wall Street Journal (wsj.com) account using your capecod.edu email. You will be prompted to login to my4Cs if you have not already done so. Once you have created your account, you can go directly to wsj.com to get access!

The New York Times

New York Times daily paper (NYTimes.com)
Access nytimes.com and read and download unlimited articles from the daily paper! The first time you access, you will need to login using your my4Cs login credentials. You will then be prompted to create an account with nytimes.com using an email. Once you have created your account, you will be able to access the site using that account info.

Business coverage includes breaking news and analysis on business and the economy, including the latest news in technology, stock markets, media and finance.

Massachusetts Newspapers

Cape Cod Times
Full-text coverage of the Cape Cod Times from November 1998 to present.

Business Databases

Business (Gale OneFile)
Use Gale OneFile: Business to search nearly 4,000 leading business & trade publications.
Business Source Complete
With premium full-text content and peer-reviewed business journals, this database is an essential tool for business students. It covers all disciplines of business, including marketing, management, accounting, banking, finance and more.

Search CLAMS

CLAMS Catalog
Use the CLAMS catalog to search the Wilkens Library print collection, as well as the print collections of most of the public libraries on Cape Cod.

Searching the CLAMS catalog

To begin your search, enter your search terms and use the dropdown menus to target your search.
Narrow your results with a variety of filters.

Signing into your library account

In the Wilkens Library Catalog, Click SIGN IN. Enter your library barcode (the number on the bottom of your 4Cs ID) and the last 4 digits of your phone number on file. If the PIN/Password does not work. Click Reset My PIN/Password.

Requesting materials

Request materials (books, DVDs, magazines etc.) from any CLAMS library by clicking Place Hold. Enter your library barcode (the number on the bottom of your 4Cs ID) and the last 4 digits of your phone number on file.

Sources for Scholary/Peer Reviewed Journals

Academic OneFile (Gale)
Gale Academic OneFile provides peer-reviewed full-text scholarly content across the academic disciplines.
Academic Search Complete
This database is a leading resource for scholarly research. It supports high-level research in the key areas of academic study by providing journals, periodicals, reports, books and more.

Academic Search Premier and Academic OneFile are databases that specialize in academic journals. Academic Search Premier and Academic OneFile are a good starting point whenever you are looking for Academic/Peer Reviewed Journals or Scholarly Sources.

Periodical-based content typically falls into one of three main categories: Academic Journal, Trade Publication, or Magazine. Multiple factors can affect the designation. Read this helpful handout from EBSCO to understand the difference.

What's the Difference? Academic Journals vs. Trade Publications vs. Magazines

Current Issues Databases and Websites

Opposing Viewpoints (Gale in Context)
Offers a range of perspectives on important issues to help critical-thinking skills using reference, periodical, news, primary and multimedia sources.

The Pew Research Center
Polls that cover social and demographic trends as well as opinions on current issues.

Gale Power Search
Search the majority of Gale databases at one time with a single search. A good option if you are not sure where to begin.

Marketing

Off Campus Access?

Lisa Gagnon

Research Assistance from the Wilkens Library

Summer Semester Hours

Upcoming Library Building Closure

Please check the Wilkens Library webpage for updates and further information: https://www.capecod.edu/library/.

Where to find research assistance: