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MKT103 Advertising and Integrated Marketing Communications (IMC): Category Information

Library and web resources for Professor Mojo's MKT103 Term Paper

Know your Code

Many sources for Industry information use either NAICS or SIC codes to organize their information

North American Industry Classification System (NAICS) Search

http://www.census.gov/eos/www/naics/index.html

Search by keyword to find the NAICS code for the industry you are researching.

Standard Industrial Code

http://www.osha.gov/pls/imis/sicsearch.html

Search by keyword to find the SIC code for the industry you are researching.

Industry Profiles

Business Insights: Essentials Click on the Industry tab and search for your category.  If you know your NACIS category name, search by that for better results.  Buisness Insights Industry pages contain some key numbers for the industry as well as links to Industry profiles.  On the right you can click links for Journal articles, Market Research, Market Share Reports, Rankings and News.

 

Industry Statistics

   US Census Bureau Logo

The Economic Census can give you statistics on your industry.

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